Email Marketing Course EDMs

Email Marketing Course Virtual or Onsite Sydney
Get a Quote

Email Marketing Course (EDMs) 

Trainers Direct provides Email Marketing Training onsite in Sydney or virtual training.  Our Electronic Direct Mail or EDM training course will get you up to speed with producing email newsletters fast.  Learn how to produce effective email newsletters even if you have limited or zero experience, relevant to a variety of platforms.

All of our training courses are taught by highly experienced instructors with at least 15 years industry experience. Learn from the experts and book an in-house or virtual course today.

 

indesign course sydney
Email Marketing Essentials

 

Email Marketing Course

Duration: 1 Day

Creating HTML suitable for Email
Document type declaration
Head and body tags
Systems for sending and testing emails

Table Structure for Layout
Table code for a stacked single column layout
The importance of comments
Using an ‘imposter body’
Adding text content
Adding an unsubscribe link
Adding images

Images
File sizes and correct formats
Compression
The importance of alt text
Images as links
Image file management

HTML Attributes
Adding the essential attributes for tables
Using attributes for simple settings
Controlling background colours
Width and position for the newsletter

CSS Styling
Inline styling
Embedded styling
Using an Inliner
Efficiency and best practice workflows
Text styling
Link styling
Table cell styling

Fix-ups for Consistency across Email Programs
Preventing gaps in tables
Preventing gaps on images
Overriding unwanted link styling
Dealing with bugs and differences
Overriding phone and date detection
Overriding minimum text size
Using tags that are reliable across email programs
Using CSS that is reliable across email programs

Further Layouts
Table structure for side by side content
Nested table structures
Using spans and classes for overrides
Using percentage based widths
Creating a ‘Call to Action’ button
Creating bullet point list appearance
Working from a wireframe
Single cell nested tables for complex content
Managing alignment, spacing and widths

Finalising
Checking file locations and sizes
Testing in a browser
Sending a test email through Litmus
Online tools and resources

Intermediate/Advanced

Contact us to discuss your training requirements and we will tailor a training program based on your requirements.

FIND US

 

Suite 3, 6/49 Frenchs Forest Rd E, NSW2097

02 9454 7702

Privacy