EDM Training Sydney Onsite

Email Newsletters Training at your Workplace
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Introduction to E Marketing (EDMs) Training Sydney

Trainers Direct provides onsite EDM training (Electronic Direct Mail).  Our E marketing short courses get users up to speed with producing email newsletters fast.  Learn how to produce effective email newsletters even if you have limited or zero experience.

All of our training courses are taught by highly experienced instructors with at least 15 years industry experience. Learn from the experts and book an in-house course today.

 

indesign course sydney
EDM Essentials

 

EDM Email Newsletter Essentials Training Sydney

EDMs OUTLINE – Duration: 1 Day

Creating HTML suitable for email
Document type declaration
Head and body tags
Systems for sending and testing emails
Table Structure for Layout
Table code for a stacked single column layout
The importance of comments
Using an ‘imposter body’
Adding text content
Adding an unsubscribe link
Adding images
Images
File sizes and correct formats
Compression
The importance of alt text
Images as links
Image file management
HTML Attributes
Adding the essential attributes for tables
Using attributes for simple settings
Controlling background colours
Width and position for the newsletter
CSS Styling
Inline styling
Embedded styling
Using an Inliner
Efficiency and best practice workflows
Text styling
Link styling
Table cell styling
Fix-ups for Consistency across Email Programs
Preventing gaps in tables
Preventing gaps on images
Overriding unwanted link styling
Dealing with bugs and differences
Overriding phone and date detection
Overriding minimum text size
Using tags that are reliable across email programs
Using CSS that is reliable across email programs
Further Layouts
Table structure for side by side content
Nested table structures
Using spans and classes for overrides
Using percentage based widths
Creating a ‘Call to Action’ button
Creating bullet point list appearance
Working from a wireframe
Single cell nested tables for complex content
Managing alignment, spacing and widths
Finalising
Checking file locations and sizes
Testing in a browser
Sending a test email through Litmus
Online tools and resources

Intermediate/Advanced

Contact us to discuss your training requirements and we will tailor a training program based on your requirements.

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Suite 3, 6/49 Frenchs Forest Rd E, NSW2097

02 9454 7702