EDM Email Marketing Course
Email Marketing Training Virtual or Onsite Sydney
EDMs Training
Trainers Direct provides Email Marketing Training onsite in Sydney or virtual training. Our Electronic Direct Mail or EDM training course will get you up to speed with producing email newsletters fast. Learn how to produce effective email newsletters even if you have limited or zero experience, relevant to a variety of platforms.
Duration
1 Day
Prerequisites
Participants will need to have solid computer skills.
Quick Glance
- Creating HTML suitable for Email
- Table Structure for Layout
- Images
- HTML Attributes
- CSS Styling
- Fix-ups for Consistency across Email Programs
- Further Layouts
- Finalising
EDMs Training
This course is suitable for beginners or self-taught users.
Creating HTML suitable for Email
- Document type declaration
- Head and body tags
- Systems for sending and testing emails
Table Structure for Layout
- Table code for a stacked single column layout
- The importance of comments
- Using an ‘imposter body
- Adding text content
- Adding an unsubscribe link
- Adding images
Images
- File sizes and correct formats
- Compression
- The importance of alt text
- Images as links
- Image file management
HTML Attributes
- Adding the essential attributes for tables
- Using attributes for simple settings
- Controlling background colours
- Width and position for the newsletter
CSS Styling
- Inline styling
- Embedded styling
- Using an Inliner
- Efficiency and best practice workflows
- Text styling
- Link styling
- Table cell styling
Fix-ups for Consistency across Email Programs
- Preventing gaps in tables
- Preventing gaps on images
- Overriding unwanted link styling
- Dealing with bugs and differences
- Overriding phone and date detection
- Overriding minimum text size
- Using tags that are reliable across email programs
- Using CSS that is reliable across email programs
Further Layouts
- Table structure for side by side content
- Nested table structures
- Using spans and classes for overrides
- Using percentage based widths
- Creating a ‘Call to Action’ button
- Creating bullet point list appearance
- Working from a wireframe
- Single cell nested tables for complex content
- Managing alignment, spacing and widths
Finalising
- Checking file locations and sizes
- Testing in a browser
- Sending a test email through Litmus
- Online tools and resources
Onsite Training
Roving Trainers
Virtual Training
Training Roll-outs
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Call Us
02 9454 7702
Hours
M-F: 9am - 5pm
S-S: Closed